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In boxing, timing is everything. And when Saudi Arabia chose its moment, the entire sport shifted. This is how Riyadh didn’t just host mega-fights, it changed what mega fights mean.Canelo vs Crawford: The Fight of the Century Begins in Riyadh<script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script>In one of the most highly anticipated boxing events in recent memory, Riyadh Season officially kicked off the global media tour for the "Fight of the Century”. A historic clash between the Mexican superstar Saúl "Canelo" Álvarez (62-2-2, 39 KOs) and undefeated American champion Terence "Bud" Crawford (41-0, 31 KOs). The September 13 bout at Allegiant Stadium in Las Vegas marks a pivotal moment in boxing history. Still, its story began in Saudi Arabia, where both fighters faced off at the Bakr Al Sheddi Theater in Boulevard City during a fiery press conference that set social media ablaze.&nbsp;

Canelo vs Crawford: A Storm Raised in Riyadh

When His Excellency Turki Alalshikh took the stage in Riyadh, flanked by two of boxing's pound-for-pound kings, he wasn't just announcing another fight — he was unveiling Saudi Arabia's latest strategic move in its combat sports revolution. As Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation, Alalshikh has engineered what industry experts call "the most aggressive takeover in sports promotion history." The Riyadh launch;not Las Vegas or New York; speaks volumes about where boxing's true power now resides. From securing unprecedented Netflix deals to redefining fighter purses, Alalshikh's vision has transformed Saudi Arabia into the sport's undeniable epicenter, proving that the future of boxing is not just being fought in the ring, but orchestrated from Riyadh's command center.

Riyadh Rewrites the Rules: No longer a host, now the author of the fight game.

Before they shared a stage in Riyadh, Canelo Álvarez and Terence Crawford had already carved out two of the most decorated careers in modern boxing, yet on entirely different terms.Canelo Álvarez (62-2-2, 39 KOs)The face of Mexican boxing carries a legacy built on calculated aggression. His body attack (landing 42% on the midsection) systematically breaks opponents, while improved head movement under Eddy Reynoso has transformed him from a brawler to a complete fighter. But after struggling with mobile opponents like Bivol, questions linger: Can the 34-year-old adapt his pressure against boxing's most competent technician?Terence "Bud" Crawford (41-0, 31 KOs)Boxing's chameleon dominates with an eerie ability to shift stances mid-combination, landing 38% of power punches. His dismantling of Spence proved he thrives under bright lights. Now, jumping 21 pounds to challenge Canelo, he seeks what even Mayweather couldn't — Mexican glory on his resume. As he told before: "They will remember who stepped up when others made excuses."

From Silence and Roar, Canelo’s control vs. Crawford’s climb.

For both Canelo Álvarez and Terence Crawford, September 13 isn't just a date, it's a defining moment that will cement their place in boxing history.For Canelo:This is about dominion. The Mexican star has controlled every aspect of his career for a decade, including selecting opponents, choosing venues, and even determining fight dates. But in Crawford, he faces an unprecedented challenge: an undefeated technician jumping two weight classes to dethrone him. At 34, Canelo must prove that his evolution can outwit boxing's sharpest mind, not just overpower smaller foes. A loss wouldn't just blemish his record — it would rewrite his entire era.For Crawford:This is his ultimate validation. Despite being undisputed in two divisions (and 36 years old), Crawford has fought in the shadows. His masterclass against Spence silenced doubters; defeating Canelo would obliterate them. The Omaha native risks everything — moving up 21 pounds, fighting in enemy territory, and facing boxing's biggest star. But the reward? A claim no one can dispute: the best pound-for-pound fighter of his generation, regardless of weight.The contrast is stark:Canelo defends his throne.Crawford seeks to build hisOne man's empire versus another's destiny

The Price of Immortality For both, the reward is history. The cost? Everything.

This event isn’t just breaking pay-per-view records—it’s shattering boxing’s entire commercial model. Three partnerships reveal the shift:<ol><li>Netflix: The streaming giant’s first foray into live boxing, “a potential reach of over 300 million households worldwide,” eliminates PPV barriers—but only because Saudi Arabia guaranteed the production scale.</li><li>GEA: More than a checkbook, the Authority dictates everything from press conference theatrics to fighter documentaries, turning athletes into cross-platform IP.</li><li>Legacy Players (Matchroom/CAA): Even boxing’s old guard now operates within Riyadh’s rules, as one insider admitted: "We don’t adapt Saudi to boxing—we adapt boxing to Saudi."</li></ol>The lesson? Today’s mega-fights aren’t sold—they’re engineered.

The Business Behind the Battle: Boxing’s New Operating System

When His Excellency Turki Alalshikh took the stage at Riyadh's Bakr Al Sheddi Theater, his words cut through the formalities like a sharp jab:"I hate Tom and Jerry kind of boxing."The message was brutal in its clarity — no tactical dancing, no safety-first approaches. Just pure, unfiltered combat."I am sure they will deliver for me. Smashing face and blood. And this is the boxing."Each phrase landed with the force of a heavyweight hook. The mandate was non-negotiable:"I don't want to force to be. Having ring 12 by 12 or something like this. To have something like this big fight."Turki was clear: if fighters don’t bring war, he will shrink the ring to force it.After laying down his expectations, Alalshikh doubled down on Saudi Arabia’s grip over the event — even as the fight heads to Las Vegas:"We own this fight, and this is the beginning. And I think on the 13th of September, we will see a great fight — one of the best fights in at least the last ten years."He made it clear: the venue might be American, but the command center is Saudi."Boxing is the purest form of sport. It is the literal imposition of one man's will on another."

7. Turki Alalshikh: No Tom & Jerry – Blood and Smashing Faces

Canelo and Crawford stood inches apart, eyes locked in silence. No trash talk. No theatrics. Just the stillness before a historic storm.Between them stood Turki Alalshikh, watching with sharp anticipation — not just as a host, but as the architect of this moment. His presence was as charged as the fighters’, a silent reminder that this showdown was years in the making, and it bore Saudi Arabia’s seal.And just like that, the talking ended. The countdown began.On September 13th, under the lights of Las Vegas, the world will witness more than a fight.It will witness a battle for legacy, for pride, for control of the sport itself.Either Canelo defends his throne… or Crawford seizes the crown he’s chased his whole life.One thing is certain: While the ring may be in Vegas… This war began in Riyadh.But.When the final bell echoes through Allegiant Stadium, one truth will remain undisputed. This September night will be forever etched in boxing lore as the moment two eras violently collided, leaving an indelible mark on the sport's DNA.

8. The Verbal Face-Off: Two Titans, One Truth

Canelo vs Crawford: A Storm Raised in Riyadh | Goal.com

   In boxing, timing is everything. And when Saudi Arabia chose its moment, the entire sport shifted. This is how Riyadh didn’t just host a mega-fights, it changed what  mega-fights means.