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<p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Superstar forward now captain at Spurs</li><li>Always has time for his fans</li><li>Tied into numerous sponsorship deals</li></ul>

Explained: The bizarre reason Tottenham & South Korea talisman Son Heung-min can't take selfies with certain fans

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<p>The South Korea international, who is <a href="https://www.goal.com/en-gb/news/explained-why-tottenham-south-korea-star-son-heung-min-year-younger/blt4fa89a3a7bac40a1" target="_blank">now club captain at Spurs</a>, is one of the most affable and likeable characters in professional sport. He is always happy to pose for pictures with his adoring fanbase, but is not always able to take a leading role in that process.</p>

WHAT HAPPENED?

<p>A video has gone viral of Son apologising to a supporter for being unable to hold their iPhone as a selfie is taken. That is because he has a sponsorship deal with Samsung that prevents him from touching or using rival products. He became an ambassador for the Korean electronics company in the summer of 2023.</p><center><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@stevie_king/video/7277205497139186976" data-video-id="7277205497139186976" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@stevie_king" href="https://www.tiktok.com/@stevie_king?refer=embed">@stevie_king</a> <p>Son cant hold fans iphone to take a selfie due to his contract with samsung. <a title="son" target="_blank" href="https://www.tiktok.com/tag/son?refer=embed">#son</a> <a title="sonny" target="_blank" href="https://www.tiktok.com/tag/sonny?refer=embed">#sonny</a> <a title="heuingminson" target="_blank" href="https://www.tiktok.com/tag/heuingminson?refer=embed">#heuingminson</a> <a title="sonheungmin" target="_blank" href="https://www.tiktok.com/tag/sonheungmin?refer=embed">#sonheungmin</a> <a title="spurs" target="_blank" href="https://www.tiktok.com/tag/spurs?refer=embed">#spurs</a> <a title="tottenhamfc" target="_blank" href="https://www.tiktok.com/tag/tottenhamfc?refer=embed">#tottenhamfc</a> <a title="tottenhamhotspur" target="_blank" href="https://www.tiktok.com/tag/tottenhamhotspur?refer=embed">#tottenhamhotspur</a> </p> <a target="_blank" title="♬ original sound - stevieking" href="https://www.tiktok.com/music/original-sound-7277205512298171168?refer=embed">♬ original sound - stevieking</a> </section> </blockquote> <script async="" src="https://www.tiktok.com/embed.js"></script></center>

THE BIGGER PICTURE

<p>Son <a href="https://www.goal.com/en-gb/news/watch-son-heung-min-poses-stormzy-spurs-star-stylish-trench-coat-burberry-aw23-fashion-show/blt7deb15253fe6d790" target="_blank">works with several leading brands – including Calvin Klein, Burberry</a> and Gatorade – with his profile, particularly back in his homeland, making him of obvious appeal to those looking for a famous face to front their campaigns.</p>

DID YOU KNOW?

<p>While he is big business off the pitch, Son has been starring on it of late. After mustering just 14 goals across all competitions last season, he is already up to three in 2023-24 after <a href="https://www.goal.com/en-gb/lists/how-many-goals-has-son-heung-min-scored-during-his-career-spurs-sensation-s-impressive-stats-in-full/blt583e5e070ede920a" target="_blank">hitting a hat-trick in his last Premier League outing against Burnley</a> – with Spurs picking up 10 points from four games so far under Ange Postecoglou.</p>

WHAT HAPPENS NEXT?

Explained: The bizarre reason Tottenham & South Korea talisman Son Heung-min can't take selfies with certain fans | Goal.com

The bizarre reason why Tottenham star Son Heung-min is unable to touch the phone of certain supporters when taking selfies has been revealed.

Explained: The bizarre reason Tottenham &amp; South Korea talisman Son Heung-min can&apos;t take selfies with certain fans