Welcome to the Culture Axis, where GOAL runs the rule over all the latest from the intersection of football and culture - from the sublime to the ridiculous, to what hits and what misses completely.
This week has been all about some serious throwbacks, with a few of the biggest brands in the game giving us a very generous shot of nostalgia, while Lionel Messi has proved a big point stateside.
But where do the week's biggest talking points from the football zeitgeist place in our comprehensive axis? Let's get into it...
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