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<ul><li>Boi-1da appointed as Canada Soccer's inaugural music ambassador</li><li>Producer to lead "Perfect Pitch" program for World Cup-themed album</li><li>Proceeds from the album to benefit youth soccer programs</li></ul><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script>

Grammy-winning producer Boi-1da named Canada soccer's first national teams music ambassador

CONCACAF Nations League

Canada

Mexico

Canada Soccer has announced the appointment of Grammy-winning producer Boi-1da as its first-ever "national teams music ambassador." The renowned hitmaker, known for his collaborations with global superstars, will oversee a new program called "Perfect Pitch" that aims to produce a World Cup-themed album. The initiative not only aims to create a unique soundtrack for Canada's World Cup journey but also to support grassroots soccer development through the proceeds generated from the album.“Music and sports share an undeniable synergy — both have the power to ignite passion, bring people together, and create unforgettable moments,” said Jerry Deifer, Infinity Records Head of Label Operations. “Whether it’s the energy of a stadium anthem or the intensity of a locker room playlist, music amplifies the spirit of competition. This collaboration isn't just about soundtracking the game; it's about building culture, driving engagement, and inspiring the next generation of athletes and fans alike.”

WHAT HAPPENED?

“Being able to combine two things that I have a deep passion for – music and Canadian soccer – has always been something that I wanted to do. It’s an amazing feeling to be able to spearhead an initiative that allows me to create a musical identity for a program that I admire. Needless to say, it makes things even better for me that proceeds will go towards such a fulfilling cause. Everything about this moment is special," Boi-1da said.

WHAT BOI-1DA SAID

Boi-1da, born Matthew Samuels, is a Grammy-winning Canadian producer and songwriter known for his work in Hip-Hop and R&amp;B. He rose to prominence through his collaborations with Drake, producing hits like "Best I Ever Had," "Headlines," and "God's Plan." Boi-1da has worked with numerous high-profile artists, including Rihanna ("Work"), Eminem ("Not Afraid"), and Kendrick Lamar. He executive produced Drake's acclaimed album "If You're Reading This It's Too Late" and has contributed to projects by Justin Bieber, Nicki Minaj, and Travis Scott.

THE BIGGER PICTURE

Canada's automatic qualification for the 2026 World Cup as co-host means that Jesse Marsch’s side needs to be in the best possible shape going into the tournament. That being said, Les Rouges’ have a packed schedule as their next international break features friendlies against Romania in Bucharest and Wales in Swansea. Head coach Marsch also aims to intensify preparations prior to the World Cup as the team will compete in the CONCACAF Nations League semifinal against Mexico in March, followed by the Gold Cup in June.

WHAT’S NEXT?

Grammy-winning producer Boi-1da named Canada soccer's first national teams music ambassador | Goal.com

The renowned producer to oversee &quot;Perfect Pitch&quot; program and create World Cup-themed album with proceeds to benefit youth soccer programs.

Grammy-winning producer Boi-1da named Canada soccer&apos;s first national teams music ambassador

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