Earlier this week, French club Red Star FC launched its home and away kits for the coming season. The club – which plays in the Championnat National, the country’s third tier – took a different approach to the kits than normal, working with Amsterdam-based fashion brand Lack of Guidance to design them both alongside technical partner Kappa.
This collaboration is the latest stage in Red Star’s new approach, which has been led by former Manchester United player David Bellion. Bellion ended his playing career at Red Star in 2016, and later joined the club as its creative director. The project with Lack of Guidance is the clearest example of Bellion’s vision for the club, which has always had a cult reputation in Paris and beyond, even if that hasn’t always translated into results.