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Back to the 'Three Stripes'! Liverpool confirm lucrative new '£60m-per-season' kit deal with adidas as end of Nike contract nears

Premier League

Liverpool

Tottenham

<p>Liverpool will be donning the iconic 'Three Stripes' from August 1, 2025, confirming a new agreement with the German sportswear giant on Monday. As part of the deal, the German firm will pay the Reds £60 million ($74m) per season, according to <a href="https://www.thetimes.com/sport/football/article/liverpool-to-land-more-than-60m-per-season-from-adidas-kit-deal-t2qbpjg5w" target="_blank"><em>The Times</em></a>. The two organisations have come together twice in the past, first between 1985 and 1996 and then again from 2006 to 2012.</p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">hello again, Liverpool ❤️<br>01/08/2025 <a href="https://t.co/lKlheFeDJw">pic.twitter.com/lKlheFeDJw</a></p>— adidas Football (@adidasfootball) <a href="https://twitter.com/adidasfootball/status/1899019058944561520?ref_src=twsrc%5Etfw">March 10, 2025</a></blockquote>
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WHAT HAPPENED?

<p>Speaking on the partnership, Liverpool CEO Billy Hogan told the <a href="https://www.liverpoolfc.com/news/lfc-and-adidas-reunite-new-multi-year-partnership" target="_blank">club's website</a>: "Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time.</p><p>"adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future."</p><p>adidas CEO Bjorn Gulden added: "We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. The jerseys worn during previous partnerships are some of the greatest ever created. We are honoured to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans."</p>

WHAT HAS BEEN SAID

<p>The <a href="https://www.goal.com/en/lists/liverpool-adidas-kit-deal-worth-twice-as-much-as-nike-contract/bltee463f02b728ae3b#csb4b55d08e5d84fd5" target="_blank">Merseyside club's new adidas deal will place them among the top earners</a> in terms of kit supply contracts, putting them in a competitive position with other Premier League powerhouses. Arsenal, Manchester City, and Chelsea currently enjoy deals ranging from £60m ($77m) to £65m ($84m) per season, while Manchester United leads the pack with a record-breaking £90m ($116m) agreement with adidas.</p>

THE BIGGER PICTURE

<p>Arne Slot's men have a hectic week ahead as they are set to host Paris Saint-Germain in the second leg of their Champions League round of 16 fixture on Tuesday, before meeting Newcastle United in the final of Carabao Cup on March 16.</p>

WHAT NEXT FOR LIVERPOOL?

Back to the 'Three Stripes'! Liverpool confirm lucrative new '£60m-per-season' kit deal with adidas as end of Nike contract nears | Goal.com

Liverpool have announced a lucrative multi-year kit deal with adidas as their contract with Nike ticks down.

Back to the &apos;Three Stripes&apos;! Liverpool confirm lucrative new &apos;£60m-per-season&apos; kit deal with adidas as end of Nike contract nears

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