Arsenal are getting their early transfer priorities wrong

Ultimate bottle-job? Henderson & Ajax face epic title collapse

Héctor Bellerín: How could I dance at a funeral?

Milan are a mess - and superstars will be sold this summer

Rebels United: The legend of Eric Cantona

Editors' Picks

Ronaldo's son wears signature CR7 & Mbappe boots in Portugal training

📽️ | Ronaldo Jr makes Portugal debut in crushing win over Japan

Kane gets his trophy - but other Brits abroad suffer title blows

'Winning themselves out of a job' - McElhenney on 'brutal' cost

Ballon d'Or Power Rankings: It's Dembele's to lose now

Rodrygo 'angry' at Real after Bellingham & Mbappe ‘explosion’

Greenwood heads to Madrid! Ex-Man Utd man on pre-end-of-season trip

Neville and Beckham swing the axe! Salford release 17 players

<p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Newcastle to redesign their badge</li><li>Will ask fans for help with ideas</li><li>Current logo was released in 1988</li></ul><table><tbody><tr><td><a href="https://www.whatsapp.com/channel/0029Va2ivxLJJhzdzbJdwo0n"><strong>Follow GOAL on WhatsApp!</strong></a> 🟢📱</td></tr></tbody></table>

Newcastle launch plan to redesign iconic club badge as 'intricate design' deemed unfit for 'digital world'

Premier League

Arsenal

Newcastle

<p>The club have deemed the current crest's "intricate design" is not fit for the modern, "digital world" and that a simpler logo is needed. As part of the rebrand, the Magpies have asked season ticket holders and club members for their ideas on which elements of the classic design - which was first used in 1988 - should remain and how a new look can help celebrate Newcastle's history. </p>

WHAT HAPPENED?

<p>Newcastle have redesigned their badge on three previous occasions since the 1950s before the current crest based on the city's coat of arms. A survey will be sent out to fans for their ideas on what the new one should look like.</p>

THE BIGGER PICTURE

<p>"As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything - from kits to screens to merchandise," Newcastle announced.</p><p>"This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently. As football and the world changes, so too must the symbol that unites us."</p>

WHAT NEWCASTLE SAID

<p>A third party will collect the survey responses before the next phase of the plan. Meanwhile, the St James' Park side are fourth in the Premier League and face Chelsea, who are fifth, on Sunday.</p>

WHAT NEXT FOR NEWCASTLE?

Newcastle launch plan to redesign iconic club badge as 'intricate design' deemed unfit for 'digital world' | Goal.com

Newcastle have announced plans to redesign the club&apos;s logo and have reached out to request feedback from supporters.

Newcastle launch plan to redesign iconic club badge as &apos;intricate design&apos; deemed unfit for &apos;digital world&apos;

Next Match