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<p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Channel launched in July 2024</li><li>Record books have been rewritten</li><li>All-time great a social media phenom</li></ul><table><tbody><tr><td><a href="https://www.whatsapp.com/channel/0029Va2ivxLJJhzdzbJdwo0n"><strong>Follow GOAL on WhatsApp!</strong></a> 🟢📱</td></tr></tbody></table>

Revealed: Cristiano Ronaldo working with YouTube staff squad of 21! Record-breaking channel remains a hobby for CR7 as he seeks to show fans a side of him ‘never seen before’

UEFA Nations League A

Portugal

Poland

Saudi Pro League

Al Nassr FC

Al Qadasiya

<p>Back in July, <a href="https://www.goal.com/en-gb/news/cristiano-ronaldo-tops-instagram-rich-list-kylie-jenner-lionel-messi-staggering-per-post/blt3e34697b6a01797a" target="_blank">the most-followed personality on Instagram</a> – and the <a href="https://www.goal.com/en-gb/lists/cristiano-ronaldo-earns-twice-as-much-lionel-messi-record-breaking-financial-figures-al-nassr-inter-miami-forbes/bltb55809193539bb44" target="_blank">highest-earning athlete on the planet</a> – branched out into the world of video creation. Unsurprisingly, when a man that has grown accustomed to shattering records is concerned, CR7 rewrote the history books within hours of his YouTube launch.</p>

WHAT HAPPENED?

<p>His UR Cristiano channel <a href="https://www.goal.com/en-gb/lists/cristiano-ronaldo-new-world-record-launching-youtube-channel-al-nassr-star-gold-plaque/blt2afbf36237093c94" target="_blank">raced to 1 million subscribers inside 90 minutes</a> and now <a href="https://www.goal.com/en-gb/lists/mrbeast-draft-lionel-messi-youtube-battle-cristiano-ronaldo-al-nassr-superstar-subscriber-record/blt29fe19be4f877668" target="_blank">boasts over 66m</a>. The five-time Ballon d’Or winner, who plies his trade in the Saudi Pro League for Al-Nassr, has been working closely with YouTube as well as his own team at Dentsu Creative Iberia and producers in the Middle East.</p><center><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/C-7s6V3oeEe/" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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DID YOU KNOW?

<p>Tomas Froes, CEO of Dentsu, has told <a href="https://digiday.com/marketing/inside-the-strategy-that-grew-cristiano-ronaldos-youtube-account-to-1m-subscribers-in-90-minutes/" target="_blank"><em>Digiday</em></a> when lifting the lid on how Ronaldo’s YouTube channel works: “Ronaldo is the biggest star in the world in my opinion. He is the most known person on the only planet that we know [that] there’s life. So he’s the most known person in the universe. YouTube understands that.”</p><p>He went on to reveal that a team of 16 staffers have been assigned to UR Cristiano, while five members of production staff from British company Whisper are now based in Riyadh to work on Ronaldo-related content.</p>

WHAT DENTSU CEO SAID

<p>Froes added on what Ronaldo hopes to achieve from his videos, and why he will never commit fully to life as a social media influencer: “We believe that to show Ronaldo as we have never seen him before, we need time. He wants to show the Cristiano outside the pitch. [Ronaldo] is not a YouTuber and will not be a YouTuber. He’s a professional player and then a businessman.” </p>

THE GOSSIP

<p>YouTube are understandably delighted to have Ronaldo on board, with Pedro Pinta – VP of YouTube Europe, Middle East and Africa – saying in a statement: “YouTube’s dream team-up with football legend Cristiano Ronaldo has been a labour of love and dedication. This is just the kick-off to an epic adventure, and we’re strapped in for the ride.” There is the promise of more to come, with Ronaldo continuing to produce online content as his <a href="https://www.goal.com/en-gb/lists/gobsmacked-cristiano-ronaldo-retirement-date-revealed-former-man-utd-team-mate-rio-ferdinand/blt0cf499ce1a27f434" target="_blank">professional playing career is extended towards a 40th birthday in February 2025 and well beyond</a> that point.</p>

WHAT NEXT?

Revealed: Cristiano Ronaldo working with YouTube staff squad of 21! Record-breaking channel remains a hobby for CR7 as he seeks to show fans a side of him ‘never seen before’ | Goal.com

Cristiano Ronaldo is working with a YouTube squad of 21 people, it has been revealed, but social media remains merely a hobby for the Portuguese icon.