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Article continues belowArticle continues belowArticle continues below<script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Rita Ora models new Genoa shirt</li><li>Gold kit celebrates club's 130th anniversary</li><li>Shirt to be worn versus Inter on Friday</li></ul>

That's just How We Do! Rita Ora models Genoa's gorgeous 130th anniversary shirt that will be worn by Serie A club in blockbuster fixture against Inter

Serie A

Verona

Inter

Genoa

Cagliari

On Wednesday the British singer posted a photo on her Instagram story modelling <a href="https://www.goal.com/en-gb/team/genoa/4kumqzwifv478caxed8zywlh3" target="_blank">Genoa's</a> 130th anniversary shirt. The historic <a href="https://www.goal.com/en-gb/serie-a/1r097lpxe0xn03ihb7wi98kao" target="_blank">Serie A</a> club will wear the gold kit in their clash with Inter Milan on Friday evening.<blockquote class="twitter-tweet">🌓 THE D̶A̶R̶K̶ GOLDEN SIDE OF GENOA 🌗 ⚡️ Luci e tenebre. Chiaro e scuro. Rosso e blu. 💎 Il Genoa s’immerge nei vicoli di Genova, il cuore della città, muovendosi tra i suoi angoli più nascosti. 👉 <a href="https://t.co/UQpJzMR8fD">https://t.co/UQpJzMR8fD</a> 👀 La terza maglia è disponibile in tutti i Genoa… <a href="https://t.co/ZCcODXozKM">pic.twitter.com/ZCcODXozKM</a>— Genoa CFC (@GenoaCFC) <a href="https://twitter.com/GenoaCFC/status/1735232759847665728?ref_src=twsrc%5Etfw">December 14, 2023</a></blockquote>
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WHAT HAPPENED?

In a statement, Genoa CEO Andrez Blazquez said: "Genoa CFC is a historic club, with a cosmopolitan origin and reality. Since the new ownership took over the club, we want to further highlight the powerful Genoa brand and engage with influencers and celebrities who love football and identify with our brand values and history. We believe this is a great way to expose Genoa CFC to new audiences around the world."

WHAT GENOA SAID

Genoa unveiled the commemorative shirt design in September. When they take to the field in it on Friday they will do so 13th place in the table, 25 points behind Serie A leaders Inter.

THE BIGGER PICTURE

Genoa will follow up their clash with Inter with a tough trip to high-flying Bologna on January 5. After that, they'll look to take maximum points from winnable looking fixtures against Torino, Salernitana, Lecce and Empoli.

WHAT NEXT FOR GENOA?

That's just How We Do! Rita Ora models Genoa's gorgeous 130th anniversary shirt that will be worn by Serie A club in blockbuster fixture against Inter | Goal.com

Global superstar Rita Ora has modelled Genoa&apos;s 130-year anniversary shirt in an unexpected football and celebrity link-up.

That&apos;s just How We Do! Rita Ora models Genoa&apos;s gorgeous 130th anniversary shirt that will be worn by Serie A club in blockbuster fixture against Inter