Pep Guardiola knows a thing or two about spending sprees, so when the manager of Abu Dhabi-backed Manchester City says that Europe's elite clubs "need to be aware of what's happening" in the Saudi Pro League, you can be sure that something seriously significant is going down.
As the Catalan has correctly pointed out, the SPL has "changed the transfer market" this summer, paying one inflated transfer fee after another for players convinced to move to the Middle East by stunning salaries. As Odion Ighalo put it when asked why he and the likes of Cristiano Ronaldo are in Saudi Arabia, "It's for money, bro."
The reasoning has been obvious from the start, though. The real interest lies in whether it's sustainable. It obviously is from a financial perspective. Saudi Arabian clubs have deep pockets, particularly Al-Nassr, Al-Ittihad, Al-Ahli and Al-Hilal - who have just been taken over by the country's Public Investment Fund in a clear attempt to create a 'Big Four'.
The historic spending spree that has followed has undeniably captured the attention of the footballing world - the question now is whether the SPL can keep a hold of it. An entertaining and competitive 2023-24 campaign would certainly help in that regard, with the emphasis on the new arrivals to not only elevate the standard of play but also make new fans out of the many interested overseas observers.
So, what can we expect from the new season? And who's likely to come out on top? GOAL tells you everything you need to know below...