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Article continues belowArticle continues belowArticle continues below<script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Chelsea in search for new sponsor</li><li>Blues target short-term deal for new season</li><li>UCL absence behind club's reluctance</li></ul>

Who will be Chelsea's next shirt sponsor? Why Blues are considering short-term options as Infinite Athlete deal comes to an end - explained

Premier League

Leicester

Chelsea signed <a href="https://www.goal.com/en-gb/news/chelsea-shirt-sponsor-blues-confident-premier-league-infinite-athlete/bltcef4f12bc056a63e" target="_blank">a multi-year deal with Infinite Athlete last year</a>, but the agreement ensured the company's name would only be printed on the front of the team's shirts for one full season. The Blues are in the hunt for a replacement, but they are reluctant to sign a long-term deal.

WHAT HAPPENED?

The London team's desire to sign another short-term deal is motivated by their absence from the Champions League, <a href="https://www.telegraph.co.uk/football/2024/07/03/chelsea-shirt-sponsorship-options-champions-league/" target="_blank">The Telegraph</a> reports. Chelsea's management feel they will be able to attract a more lucrative offer if they return to Europe's most prestigious club competition the following year.

THE EXPLANATION

Two Middle Eastern airlines are among the number of companies holding talks with the Premier League team over a deal. However, Chelsea are in a race against time to tie down a new sponsor before their 2024-25 shirts go on sale. They <a href="https://www.goal.com/en/news/explained-chelsea-shirt-sponsor-brighton-carabao-cup-deal-infinite-athlete/bltc9d89196df7a4f1c" target="_blank">started last season without a sponsor on their shirts</a> and could find themselves <a href="https://www.goal.com/en-gb/lists/chelsea-face-repeat-blank-shirt-debacle-new-sponsor-explained/blt009283588940e2a8" target="_blank">in a similar position this time around</a>.

THE BIGGER PICTURE

Chelsea begin their <a href="https://www.goal.com/en-gb/lists/chelsea-pre-season-2024-tour-fixtures-results-tickets-watch/blt0990f1d5d5bc8839" target="_blank">pre-season tour of the United States</a> later this month, with matches against Wrexham, Celtic, Club America, Manchester City and Real Madrid scheduled. They will at least hope to have a new sponsor in place by the time their <a href="https://www.goal.com/en-gb/lists/chelsea-fixtures-2024-25-premier-league/bltc916369bd7e6c874" target="_blank">Premier League campaign</a> begins with a match against reigning champions City on August 18.

WHAT NEXT FOR CHELSEA?

Who will be Chelsea's next shirt sponsor? Why Blues are considering short-term options as Infinite Athlete deal comes to an end - explained | Goal.com

Chelsea are reportedly considering a short-term deal in their search for a new sponsor for the front of their kits ahead of next season.

Who will be Chelsea&apos;s next shirt sponsor? Why Blues are considering short-term options as Infinite Athlete deal comes to an end - explained