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Euro 2025 mascot: Meet 'Maddli', the iconic face of the Women's European Championship

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Women's Euro Tickets

  • Secure your Women's Euro 2025 tickets for this summer's international tournament
  • Location: Switzerland
  • Stadiums: Various, including St. Jakob Park, Stadion Wankdorf, Stade de Genève and more
  • Date: July 2 - 28
  • Final: July 28, St. Jakob Park

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UEFA Women’s Euro 2025 is set to captivate football fans around the globe, and leading the charge is its vibrant and loveable mascot — Maddli.

Unveiled as the official face of the tournament, Maddli brings spirit, fun, and a strong connection to Swiss heritage, serving as a playful ambassador for the competition hosted in Switzerland.

But there’s more to Maddli than just a charming smile — she carries a deeper meaning that ties into the tournament’s identity and Switzerland’s culture.

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Who is Maddli?

Maddli is a lovable Saint Bernard puppy, a nod to one of Switzerland’s most iconic and beloved dog breeds, famed for their bravery, rescue work in the Alps, and gentle spirit. But Maddli is more than just cute and cuddly, she’s a symbol of unity, courage, and joy, perfectly embodying the theme of this year’s tournament: The Summit of Emotions.

Her name is inspired by Madeleine Boll, the first-ever licensed female footballer in Switzerland, honoring a pioneer of the women’s game and connecting past with present. Dressed in a vibrant UEFA Women’s Euro 2025 jersey, proudly wearing the number 25, Maddli is always ready to lead fans on an emotional adventure.

Maddli made her official debut in 2024, surprising children and commuters at Cornavin railway station in Geneva, capturing hearts with her playful charm and infectious energy. From there, she set off on a symbolic journey to Zurich, where she was formally introduced to fans at the Switzerland vs Germany friendly at Stadion Letzigrund, one of the host venues for Euro 2025.

What is the inspiration behind Maddli?

Maddli's design and personality are deeply rooted in Swiss culture and values. The Saint Bernard breed, native to the Alps, is known for heroism and loyalty, traits that mirror the mascot’s mission to inspire courage, kindness, and inclusivity throughout the tournament.

Always curious and full of life, Maddli enjoys exploring new places, learning new skills, and encouraging others to embrace football. Her goal? To remind fans of all ages that football is for everyone, and that everyone has a place in the game.

What role will Maddli play?

As the tournament’s official mascot, Maddli will feature in:

  • Fan zones across all host cities
  • Opening and closing ceremonies
  • Merchandise and collectibles
  • Social media campaigns and UEFA Kids’ initiatives

Maddli will also appear at grassroots events to inspire young girls to take up football, acting as a role model for the next generation of players and supporters.

Who are the previous Women's Euro mascots?

While mascots have long been a staple in men’s tournaments, UEFA Women’s competitions began prominently embracing mascots in recent years. Here’s a look back at some of the previous icons:

2022 – Kai: A sporty and adventurous lioness representing England, symbolizing strength and determination. She played a big role in community engagement and matchday excitement.

2017 – Kicky: A stylish, football-loving character who brought flair to the Netherlands’ successful hosting of Euro 2017.

Each mascot has reflected the host nation's culture and the evolving energy of the women's game. Maddli continues this legacy with a fresh and distinctly Swiss identity.

Maddli isn’t just a mascot — she’s the friendly, relatable face of Women’s Euro 2025, bridging the tournament’s competitive spirit with the warmth of community, culture, and youth empowerment. Whether you meet her at a match, spot her on merchandise, or see her dancing in a fan zone, Maddli is sure to become an iconic symbol of a historic summer for women’s football in Europe.

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Frequently asked questions

The UEFA Women's Euro 2025 starts on July 2 and runs until the grand final on July 27. The Women's Euro 2025 will take place across Switzerland, featuring stadiums in Basel, Geneva, and Bern.

If you're looking for your chance to secure Women's Euro 2025 tickets, fret not. We've got all of the intel for you to get a seat at this international tournament in Switzerland.

You can buy England Women's Euro 2025 tickets on the official UEFA website or through England Football. However, since the general sale of tickets has long been open and was allocated on a first-come, first-served basis, there might now be only a limited number of official tickets available through these sites.There are a number of tickets available on the secondary market. StubHub is one of the leading retailers for those seeking to buy tickets through alternative channels. StubHub's website guarantees you will get tickets in time for the event you are attending and a valid entry ticket, so you'll be able to enjoy the tournament, even if you're looking for tickets to the Women's Euro final, semi-final, quarter-final, or any other event.

UEFA Women's EURO 2025, which is the 14th edition of the Women’s European Championship, is being held from Wednesday, July 2 to Sunday, July 27. Switzerland is staging the tournament for the first time, and the host nation will be hoping that playing in front of their fervent home fans will prove to be a good omen. The Netherlands were the host nation when they won the Women’s Euro 2017, and England reigned supreme on home turf at Women’s Euro 2022. Women’s Euro 2025 matches will be staged in eight Swiss cities: Basel, Bern, Geneva, Zurich, St.Gallen, Lucerne, Thun & Sion.

Other major timelines for the events you might want to note include:

Here's a closer look at where you can watch the Women's Euro 2025 from where you are:

  • United Kingdom - BBC, ITV and STV
  • Australia - Optus Sport
  • United States - FOX Sports. FuboTV
  • Latin America - ESPN
  • Spain - STVE
  • Germany - ARD - ZDF
  • France - TF1

Women’s Euro 2022 was won by the tournament hosts, England. Chloe Kelly was the goalscoring heroine as she netted the winning goal in extra time against Germany. It was the first time an England senior team had won major footballing honours since the men’s side had won the FIFA World Cup in 1966. The Lionesses were led by Sarina Wiegman, who had coached the Netherlands to glory five years earlier at Women’s Euro 2017.

The 16 teams playing at Women’s Euro 2025 are split into four groups of four teams. The top two sides in each group will progress to the quarter-finals. The groups were confirmed during December’s draw in Lausanne and are as follows:
Group A: Switzerland, Norway, Iceland, Finland

Group B: Spain, Portugal, Belgium, Italy

Group C: Germany, Poland, Denmark, Sweden

Group D: France, England, Wales, Netherlands